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Monster High™ “Fright Song” Gets a Drop-Dead Glam Remake From Global Girl Group KATSEYE

1. Mattel collaborates with KATSEYE for a new musical release. 2. The reimagined 'Fright Song' aims to boost brand visibility and engagement.

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Why Bullish?

The collaboration with KATSEYE could positively engage younger audiences, replicating past successful initiatives like 'Barbie' music releases, which enhanced brand visibility and sales.

How important is it?

The collaboration aligns with Mattel's branding strategy aimed at youth, likely impacting consumer interest and sales in the short term.

Why Short Term?

Increased engagement and visibility can lead to immediate sales boosts, especially during the promotional period.

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HASDISNKE
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) announced today that Monster High and global girl group KATSEYE have teamed up to debut a musical collaboration: a reimagined version of the brand's iconic anthem, “Fright Song,” now available on all major streaming and digital download platforms. Alongside the “Fright Song,” a high-energy music video is now streaming on the Monster High YouTube channel and across Monster High and KATSEYE's social platforms – bringing the next gene.

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