More High-Income Households Are Shopping at Discount Retailers Like Dollar Tree

1. Dollar Tree attracts high-income customers with diverse merchandise and higher-priced items. 2. 2.6 million new customers contributed to recent growth in Dollar Tree's sales. 3. The retailer reported a 9% increase in repeat shoppers visiting at least three times monthly. 4. Expanded product assortment appeals to families managing tight budgets and all income levels. 5. The trend of discount stores attracting wealthier households is increasing across the market.