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Natural Grocers® Expands Private-Label Beverage Line with 100% Pure Organic Coconut Water

1. Natural Grocers launches Organic Coconut Water in 17.5 oz recyclable cans. 2. The product is free from artificial ingredients and preservatives. 3. Coconut water supports hydration and is certified organic and vegan-friendly. 4. Since 2016, the Natural Grocers Brand has grown to 800+ products. 5. Natural Grocers is committed to high-quality products and community engagement.

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FAQ

Why Bullish?

The launch of a new product aligns with current consumer demand for organic beverages, potentially driving sales up. Historical precedent shows that successful new product launches can positively impact stock prices, as seen with similar organic product entrants in the market.

How important is it?

The importance score reflects the strategic growth in product offerings, which can enhance customer engagement and brand loyalty, factors that are likely to positively influence NGVC's overall market performance.

Why Short Term?

The effect of a new product launch can manifest quickly through increased sales and market interest, typically observable within a few quarters. Quick spikes have been observed in companies that effectively leverage new offerings in trending health categories.

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Now available in stores—sold individually and in a convenient 12-pack, /PRNewswire/ -- Hydrate, mix and refresh with Natural Grocers® Brand Organic Coconut Water, the latest addition to America's largest family-operated organic and natural grocery retailer's house brand. Made with just one ingredient—100% pure, refreshing coconut water—this naturally hydrating beverage is made without artificial flavors, additives, preservatives and synthetic colors. It's also a naturally good source of potassium and other electrolytes to help support hydration year-round. Natural Grocers® Brand Organic Coconut Water is now available in 17.5 oz recyclable aluminum cans, sold individually and in a convenient 12-pack. The 100% pure, refreshing coconut water is free from artificial flavors, additives, preservatives, and synthetic colors. PACKED WITH THE PLANET IN MINDNatural Grocers Brand Organic Coconut Water comes in recyclable aluminum cans, making it easy to enjoy at home, at work, or on the go. Customers can choose from Always AffordableSM 17.5 oz cans, available individually or in a convenient 12-pack case made of recyclable cardboard.   COCONUT WATER ATTRIBUTES Certified Organic, Non-GMO Single-Ingredient (100% pure coconut water) Made without Artificial Flavorings, Additives or Preservatives, or Synthetic Colors Vegan Friendly 17.5 oz Aluminum Cans ($2.49) 12 Pack ($26.89) NATURAL GROCERS' RECIPES FEATURING COCONUT WATER Frozen Non-Alcoholic Kombucha Daiquiri Sparkling Berry Drink Mermaid Water Mango Tango Punch RECENT ADDITIONS AND COMING SOONSince its launch in 2016, the Natural Grocers Brand has grown to feature more than 800 high-quality products, available exclusively at Natural Grocers stores. Learn more about Natural Grocers' product standards here. Recent additions to the private-label line include Organic Raw Kombucha and Organic Raw Tepache, with even more premium-quality, Always Affordable products on the way—like Natural Grocers Brand Organic Frozen Mussels. Click here for a media kit, courtesy of Natural Grocers. To learn more about Natural Grocers' grocery standards, click here. To request media samples, or for any press-related questions, please contact Katie Macarelli: [email protected]. ABOUT NATURAL GROCERS BY VITAMIN COTTAGEFounded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products, and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives, or sweeteners (as defined by its standards), synthetic colors, or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products, and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean, and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its 5 Founding Principles—including its "Commitment to Community" and "Commitment to Crew". In fiscal year 2024, the Company invested more than $15 million in incremental compensation and discretionary payments for Crew. Headquartered in the Union Square neighborhood of Lakewood, CO, Natural Grocers has 169 stores in 21 states. Visit www.naturalgrocers.com for more information and store locations. SOURCE Natural Grocers by Vitamin Cottage, Inc. WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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