1. Natural Grocers expands its private-label with organic tortillas. 2. New tortillas are made in New Mexico using traditional techniques. 3. Products are certified organic, non-GMO, and affordable. 4. The launch includes four varieties priced competitively. 5. Natural Grocers focuses on quality and customer satisfaction.
The introduction of new private-label products typically boosts revenue, similar to past launches. Increased product variety can attract more customers, enhancing sales growth.
The news indicates a strong strategic move by NGVC, extending their product line to enhance customer engagement and drive sales.
The immediate impact on sales may reflect quicker customer response to new product launches, akin to previous private-label introductions that resulted in sales upticks.
LAKEWOOD, Colo., Oct. 8, 2025 /PRNewswire/ -- For anyone searching for the easiest, most satisfying way to wrap up a meal, look no further. Natural Grocers®, the nation's largest family-operated natural and organic grocery retailer, today announced the latest addition to its private-label brand with Natural Grocers® Brand Organic Tortillas. Crafted in New Mexico using traditional techniques, they deliver a soft texture that elevates everything from breakfast tacos to enchiladas—even dessert quesadillas.
The four new additions to the company's house brand are certified organic, non-GMO, kosher and are made without hydrogenated fats, flour-bleaching agents or chemical dough conditioners. Customers can choose from a range of sizes, from soft taco to burrito, and styles including yellow corn, whole wheat and white flour.
Raquel Isely, vice president of marketing at Natural Grocers, said, "We are thrilled to bring these new tortillas to our customers. Not only are they soft, supple and delicious, but they're also sold at a fabulous value. Look for these new additions in our coolers to elevate your next Southwest-inspired creation at an Always AffordableSM price. Try them with our Shrimp Tacos with Cilantro Lime Crema recipe or our Vegetarian Enchilada Casserole recipe and you'll feel like a culinary champion."
FOUR NEW VARIETIES AT AN ALWAYS AFFORDABLESM PRICE
RECENT ADDITIONS AND COMING SOON
Since its launch in 2016, Natural Grocers Brand Products has grown to feature more than 900 high-quality products, available exclusively at Natural Grocers stores. Recent additions to the private-label line include several varieties of Organic Restaurant-Style Tortilla Chips and Organic Whole Milk Yogurt, with even more premium-quality, Always Affordable products on the way.
ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products, and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives, or sweeteners (as defined by its standards), synthetic colors, or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products, and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean, and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its Five Founding Principles—including its "Commitment to Community" and "Commitment to Crew". In fiscal year 2024, the Company invested more than $15 million in incremental compensation and discretionary payments for Crew. Headquartered in the Union Square neighborhood of Lakewood, CO, Natural Grocers has 168 stores in 21 states. Visit www.naturalgrocers.com for more information and store locations.
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SOURCE Natural Grocers by Vitamin Cottage, Inc.