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Natural Grocers® Releases New House-Brand Organic Raw Tepache and Organic Raw Kombucha

1. Natural Grocers introduces Organic Kombucha and Raw Tepache in its private-label lineup. 2. Eight new flavors launched to expand the brand’s probiotic beverage offerings. 3. Products use Certified Rocky Mountain Spring water and organic juices for quality refreshment. 4. Affordable pricing at $2.79 reinforces Natural Grocers’ commitment to value.

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FAQ

Why Bullish?

The product expansion in the organic beverage segment could attract new customers and enhance same‐store sales. Similar retail product rollouts in the past have gradually boosted revenues and investor sentiment.

How important is it?

While the announcement signals brand strengthening and quality expansion, product news like this generally has a moderate direct impact on NGVC’s price. Its effect will emerge gradually as consumer responses translate into improved sales.

Why Long Term?

Ongoing private-label innovation supports brand loyalty and revenue growth over time. Historical patterns in retail product diversification show long-term positive earnings impacts.

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Now available in stores: Eight tasty flavors of private-label, probiotic-rich, fermented bubbly beverages at an Always Affordable PriceSM, /PRNewswire/ -- Natural Grocers®, America's largest family-operated organic and natural grocery retailer, is proud to introduce Organic Kombucha and Organic Raw Tepache to its private-label lineup. With two new products and eight bold flavors, these additions expand the Natural Grocers® Brand beverage category.A TOAST TO QUALITY, AFFORDABILITY & GREAT FLAVORThese raw, probiotic-rich, fermented beverages are brewed with Certified Colorado Rocky Mountain Spring Water and flavored with organic fruit juices for a refreshing taste and ideal fizz. Natural Grocers' raw, probiotic-rich, fermented beverages are brewed with Certified Colorado Rocky Mountain Spring Water and flavored with organic fruit juices for a refreshing taste and ideal fizz. The Natural Grocers Brand Organic Raw Kombucha is fermented with tea sourced from the foothills of the Himalayas and combined with organic evaporated cane sugar and organic fruit. It's made with live probiotics, enzymes and antioxidants, and has a tasty traditional kombucha taste. In addition to the Organic Ginger (a longtime customer favorite), the Company has added six new mouthwatering flavors to the line. KOMBUCHA VARIETIES Organic Blueberry Ginger Organic Ginger Organic Pineapple Passion Fruit Organic Raspberry Hibiscus Organic Raspberry Lemon Ginger Organic Tangerine Blood Orange KOMBUCHA ATTRIBUTES Raw Kombucha Certified Organic, Non-GMO Certified Rocky Mountain Spring water Flavored with Organic Juices Made without Artificial Flavors or Preservatives, or Synthetic Colors Vegan Friendly 16 oz. Glass Bottles National Retail: Always AffordableSM at $2.79 Natural Grocers Brand Organic Raw Tepache is inspired by a traditional Mexican and South American beverage, with roots in Aztec culture. Instead of customary fermented corn and sugar, this version is crafted with organic pineapple as the base for the mother culture, resulting in a delightfully fizzy, fruity, probiotic-rich drink.TEPACHE VARIETIES Organic Citrus Organic Mango Chili TEPACHE ATTRIBUTES Raw Tepache Certified Organic, Non-GMO Certified Rocky Mountain Spring water Flavored with Organic Juices Made without Artificial Flavors or Preservatives, or Synthetic Colors Vegan Friendly 16 oz. Glass Bottles National Retail: Always AffordableSM at $2.79 "Our house brand was created as a family legacy. We have always strived to offer our customers premium quality at an Affordable PriceSM," said Raquel Isely, vice president of marketing at Natural Grocers. "Our private-label products continue to evolve this effort with a more personal touch. These Certified Organic additions to our beverage line aren't just attractively priced—they're rich in quality, nutrition and taste. Find your favorite flavor and tantalize your tastebuds with these new probiotic-rich beverages."RECENT ADDITIONS AND COMING SOONEstablished in 2016, the Natural Grocers Brand now features more than 800 high-quality products, available exclusively at Natural Grocers stores. Learn more about Natural Grocers' product standards here. Recent additions to the private-label line include Organic Coffee Pods, with more premium-quality, Always Affordable products on the way—such as a Natural Grocers Brand Organic Coconut Water. Click here for a media kit, courtesy of Natural Grocers. To learn more about Natural Grocers' grocery standards, click here. To request media samples, or for any press-related questions, please contact Katie Macarelli: [email protected]. ABOUT NATURAL GROCERS BY VITAMIN COTTAGEFounded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products, and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives, or sweeteners (as defined by its standards), synthetic colors, or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products, and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean, and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its 5 Founding Principles—including its "Commitment to Community" and "Commitment to Crew". In fiscal year 2024, the Company invested more than $15 million in incremental compensation and discretionary payments for Crew. Headquartered in the Union Square neighborhood of Lakewood, CO, Natural Grocers has 169 stores in 21 states. Visit www.naturalgrocers.com for more information and store locations. SOURCE Natural Grocers by Vitamin Cottage, Inc. WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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