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Neiman Marcus and Ralph Lauren Unveil Exclusive 'Patchwork Americana' Collection

1. Ralph Lauren launches an exclusive collection, 'Patchwork Americana', with Neiman Marcus. 2. The 52-piece collection reimagines iconic patchwork designs for luxury consumers. 3. Ralph Lauren’s designs continue to attract loyal luxury customers at Neiman Marcus. 4. Exclusive products emphasize craftsmanship and a blend of modern and classic styles. 5. The launch event showcased the collection to key clientele at a private dinner.

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FAQ

Why Bullish?

The exclusive launch reinforces Ralph Lauren’s brand prestige. Historical data shows exclusive collections often boost sales and brand loyalty.

How important is it?

The introduction of an exclusive collection is likely to enhance brand visibility and customer engagement, which can drive revenue.

Why Short Term?

Initial consumer interest can boost sales quickly, impacting short-term stock performance.

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A first-ever exclusive from the American luxury house for the retailer seamlessly blends modern craftsmanship with their iconic designs, /PRNewswire/ -- Neiman Marcus and Ralph Lauren are proud to introduce Patchwork Americana, an exclusive collection that reimagines the iconic patchwork motif with elevated craftsmanship and contemporary allure. Marking Ralph Lauren's first-ever exclusive collection for the luxury retailer, the 52-piece assortment spanning men's, women's and kids, is designed with the Neiman Marcus customer in mind. The two brands have long shared a vision for American luxury and style, with Ralph Lauren's timeless designs being a favorite among Neiman's customers. Patchwork Americana, now available exclusively at Neiman Marcus. The 52-piece collection was designed with the Neiman Marcus customer in mind. "Ralph Lauren's impact on American fashion is beyond measure. He has forever altered the fashion landscape with a unique vision of relaxed elegance, infusing an old-world sophistication with refreshing modernity, and we are honored to collaborate with Ralph Lauren on a collection created exclusively for our clientele," said Paolo Riva, Chief Brand Partnerships and Buying Officer, Saks Global. "This exclusive collection celebrates the long-standing partnership and admiration between Neiman Marcus and Ralph Lauren, with brand signatures like patchwork denim and easy shirting reimagined into extraordinary wardrobe heroes." The women's products showcase the brands' exquisite technique and distinctive design, with standout pieces including a sequined flag sweater adorned with an exclusive Neiman Marcus emblem, pearl-beaded floral-etched denim and a striking patchwork sequin skirt. A meticulously tailored patchwork suit and an embellished strapless gown capture the essence of timeless elegance, blending heritage craftsmanship with a modern sensibility. Each piece offers a bold yet sophisticated twist on Ralph Lauren's signature spirit. The exclusive men's pieces reflect Ralph Lauren's signature aesthetic, featuring a palette of rich blues and creams that effortlessly complement any wardrobe.  Highlights include a sophisticated tonal palm leaf jacquard jacket, a silk-blend cardigan, the flag sweater and a blue Japanese cotton chambray suit. Each piece is a study in effortless refinement, fusing classic tailoring with timeless sophistication.The kids' collection continues with the blend of classic Americana and easy elegance. At the heart of the assortment is the iconic flag sweater, exquisitely crafted with Italian cashmere. The sweater is joined by an array of charming styles featuring intricate patchwork details, vibrant colors and whimsical patterns, bringing a sense of warmth and individuality to each piece.To celebrate the launch, Jodi Kahn, Vice President, Luxury Fashion, Neiman Marcus and Joy Herfel-Cronin, Group President North America US Wholesale, Ralph Lauren, hosted an intimate evening at the Rosewood Mansion on Turtle Creek. Neiman Marcus' top clients gathered for a private presentation, where models showcased the collection during a cocktail reception, followed by a charming, seated dinner.Patchwork Americana is available now, exclusively at select Neiman Marcus locations, online, and through remote selling. The luxury retailer invites customers to visit its NorthPark store, starting today, to shop an exclusive Ralph Lauren installation on the second floor.For more information, view the info kit.#neimanmarcus | @neimanmarcus | @ralphlaurenABOUT NEIMAN MARCUS:Neiman Marcus is a leading luxury retailer that provides a curated product assortment, unparalleled services, and exclusive activations for customers in Pursuit of the Extraordinary. It is known for creating the Neiman Marcus magic through exceptional customer experiences including the Neiman Marcus Awards, Fantasy Gifts, seasonal campaigns and retail-tainment initiatives. Neiman Marcus has a rich history as a brand builder, bringing together the world's top luxury designers and customers to foster a dedicated following for generations. It serves customers across its 36 stores, digital channels and through remote selling. It is part of Saks Global's portfolio of world-class luxury retailers and real estate assets. For more information on the latest news and events at Neiman Marcus, visit neimanmarcus.com or follow the brand on Instagram and YouTube.ABOUT SAKS GLOBAL:Saks Global is a combination of world-class luxury retailers, including Neiman Marcus, Bergdorf Goodman, Saks Fifth Avenue and Saks OFF 5TH, as well as a portfolio of prime U.S. real estate holdings and investments. Saks Global is deeply committed to helping luxury consumers discover the most sought-after established and emerging brands from around the world. Powered by data-driven technology and centered on the customer, Saks Global is on a mission to redefine the luxury shopping experience through highly personalized service, with greater opportunities for product discovery across all channels.ABOUT RALPH LAUREN:Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing, and distribution of luxury lifestyle products in five categories: apparel, footwear & accessories, home, fragrances and hospitality. For more than 50 years, Ralph Lauren has sought to inspire the dream of a better life through authenticity and timeless style. Its reputation and distinctive image have been developed across a wide range of products, brands, distribution channels, and international markets. The Company's brand names — which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, and Chaps, among others — constitute one of the world's most widely recognized families of consumer brands. For more information, visit http://investor.ralphlauren.com.SOURCE Neiman Marcus WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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