Netflix institutes new viewer-based metric as ads reach 190 million viewers worldwide
1. NFLX's ad platform hits 190 million global monthly active viewers. 2. New metrics prioritize viewer count over account numbers for ad reach.
FAQ
Why Bullish?
The increase in viewership reflects stronger ad performance, potentially leading to higher revenue. Historically, metrics showing user engagement signal a positive trend in Netflix’s growth and would appeal to advertisers.
How important is it?
Positive news regarding ad viewership has proven to have a significant impact on revenue expectations for Netflix, which can shape investor sentiment and stock price.
Why Short Term?
Immediate revenue benefits from advertising are likely, as companies respond quickly to successful ad metrics. Past examples indicate acceleration in stock value on announcements of new user engagement metrics.