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Netflix's 'KPop Demon Hunters' seemingly smashed the box office. Here's why it's likely a one-off

1. Netflix's 'KPop Demon Hunters' earned $16M-$20M in a theatrical release. 2. 'KPop Demon Hunters' is the second-most watched English film on Netflix. 3. This release prompts speculation about Netflix's future in theaters. 4. Netflix's strategy focuses on promotional theatrical events, not traditional releases. 5. AMC theaters did not participate in this release, highlighting potential conflicts.

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FAQ

Why Neutral?

The box office performance is below major re-releases but could enhance brand visibility. Historical precedents suggest theatrical releases have mixed impacts on stock prices.

How important is it?

While notable, the event's impact on NFLX's long-term value and revenue is uncertain due to its promotional nature.

Why Short Term?

The relevance of promotional events is often immediate but may not sustain over time, as seen with past Netflix releases.

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