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Netflix should embrace short-form video and take on YouTube, a Wall Street analyst says

1. Netflix is exploring high-value short-form content to boost engagement. 2. YouTube's focus on long-form content intensifies competition with Netflix. 3. Generational shifts prompt Netflix to adapt to short-form viewing habits. 4. Netflix could attract creators by offering better financial incentives than YouTube. 5. Skepticism exists on Netflix's ability to challenge YouTube in short-form video.

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FAQ

Why Bullish?

Netflix's potential pivot to short-form video may increase engagement and subscriptions. Historical context: adaptations like introducing original series led to improved user retention and growth.

How important is it?

The article highlights a crucial strategic direction for Netflix that addresses viewer trends and competitive pressures.

Why Long Term?

Building a robust short-form content library will take time and strategic partnerships. Similar past shifts in media consumption patterns indicate gradual change for lasting impact.

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