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Netflix To Launch First MMO Video Game: Is It The Streaming Company's Biggest Gaming Bet Yet?

1. Netflix is launching Spirit Crossing, its first MMO game, this year. 2. The game aims to enhance user engagement through cooperative gameplay. 3. Successful games may lead to new shows and consumer products. 4. Spry Fox developed Spirit Crossing, marking Netflix's biggest game to date. 5. Netflix continues to expand its gaming portfolio alongside original content.

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Why Bullish?

The launch of 'Spirit Crossing' enhances Netflix's content diversity, potentially increasing engagement and subscriptions, similar to previous successful releases like 'Squid Game'.

How important is it?

The launch of a new MMO represents a significant strategic move for Netflix, suggesting future growth potential in the gaming sector and overall enhancement of its entertainment offerings.

Why Long Term?

As gaming expands Netflix's reach, its effects will be felt over several quarters, analogous to other successful media expansions.

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