StockNews.AI
WING
StockNews.AI
99 days

New Flavor with a Big Deal - Wingstop Kicks Off Summer with Mexican Street Spice LTO

1. Wingstop launches limited-time Mexican Street Spice flavor for summer promotion. 2. New flavor featured in a 20 for $20 offering for classic wings. 3. Strong sales growth: 36.8% increase in fiscal 2024 with 21 consecutive sales growth years. 4. Wingstop recognized on several prominent brand and workplace lists in 2024. 5. Innovative marketing approach aims to attract new customers and enhance existing fan experience.

7m saved
Insight
Article

FAQ

Why Bullish?

The introduction of a popular new flavor during summer aligns with increased consumer spending on dining, historically shown to influence stock performance positively.

How important is it?

The article highlights a significant marketing thrust aimed at increasing revenue and brand engagement, critical for stock price performance.

Why Short Term?

Immediate promotional efforts could boost sales and stock prices in the upcoming fiscal quarter, similar to past flavor launches that drove significant short-term revenue.

Related Companies

SBUXMCDDNUTCAKE
Fans can experience the Mexican street corn-inspired flavor with unbeatable 20 for $20 offering, /PRNewswire/ -- Wingstop (NASDAQ: WING) is coming to the table with another bold flavor and a new big value, just in time for summer. Starting today, May 12, fans nationwide* can get their hands on Mexican Street Spice – a limited-time-only flavor inspired by the taste of Mexican street corn – available on Wingstop's latest 20 for $20 deal* featuring classic wings. Wingstop fans nationwide can get their hands on Mexican Street Spice – a limited-time-only flavor inspired by the taste of Mexican street corn. Mexican Street Spice is available on Wingstop’s latest 20 for $20 deal featuring classic wings. This distinctive new flavor brings together a blend of spices, parmesan cheese and a kick of lime. Perfect for fans craving what made Wingstop famous – iconic flavor on cooked-to-order chicken wings – Mexican Street Spice can be sauced-and-tossed on Wingstop's classic wings, as well as the new crispy tenders and chicken sandwich. To celebrate the inspiration behind the flavor, Mexican Street Spice will also be offered on Wingstop's famous fried corn and fries for the ultimate flavor experience. "Only Wingstop, the Flavor Experts, could take the taste of Mexican street corn and turn it into an unexpected and craveable wing flavor," said Wingstop's Chief Revenue Officer, Mark Christenson. "A huge hit in testing, Mexican Street Spice is an iconic summer flavor that's designed to elevate the fan experience and attract a new wave of flavor fans – one you can't miss, especially through our new 20 for $20 deal." Mexican Street Spice delivers bold taste without the heat, making it a crowd-pleaser that's perfect for sharing – or not.Order today at Wingstop.com or through the Wingstop app, while supplies last.*See Wingstop.com/Offers for full details.About WingstopFounded in 1994 and headquartered in Dallas, TX, Wingstop Inc. (NASDAQ: WING) operates and franchises more than 2,650 locations worldwide. The Wing Experts are dedicated to Serving the World Flavor through an unparalleled guest experience and a best-in-class technology platform, all while offering classic and boneless wings, tenders, and chicken sandwiches, cooked to order and hand sauced-and-tossed in fans' choice of 12 bold, distinctive flavors. Wingstop's menu also features signature sides including seasoned fries and freshly-made ranch and bleu cheese dips.In fiscal year 2024, Wingstop's system-wide sales increased 36.8% to approximately $4.8 billion, marking the 21st consecutive year of same store sales growth. With a vision of becoming a Top 10 Global Restaurant Brand, Wingstop's system is comprised of corporate-owned restaurants and independent franchisees, or brand partners, who account for approximately 98% of Wingstop's total restaurant count.In 2024, Wingstop secured a place on Ad Age's 'Hottest Brands' list. The Company also earned a spot as one of QSR Magazine's "Best Brands to Work For," was recognized by Fast Company as one of the "Most Innovative Companies" and ranked #14 on Entrepreneur Magazine's 'Franchise 500' as one of the fastest-growing franchises. In 2023, Wingstop earned its "Best Places to Work" certification.For more information, visit www.wingstop.com or www.wingstop.com/own-a-wingstop and follow @Wingstop on X, Instagram, Facebook, and TikTok. Learn more about Wingstop's involvement in its local communities at www.wingstopcharities.org. Unless specifically noted otherwise, references to our website addresses, the website addresses of third parties or other references to online content in this press release do not constitute incorporation by reference of the information contained on such website and should not be considered part of this release.Media ContactMaddie Lupori[email protected]SOURCE Wingstop Restaurants Inc. WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

Related News