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New Research from Ameriprise Financial – Parents & Finances – Explores the Unique Financial Decisions and Competing Priorities Parents Face Throughout Their Children's Lives

1. Parents prioritize financial planning amid concerns for their future. 2. The study highlights emotional and financial challenges faced by parents.

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Why Bullish?

With increased focus on financial security, demand for financial services may rise, benefiting AMP. Historical examples show similar trends during economic uncertainty, leading to increased consultations in financial planning sectors.

How important is it?

The study directly influences AMP's target demographic's financial behavior, leading to potential growth in services.

Why Short Term?

Parents' immediate financial concerns could prompt quick engagement with financial planners, boosting AMP's services in the short term.

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MINNEAPOLIS--(BUSINESS WIRE)--Parents today are balancing competing priorities vying for their wallets and their heartstrings, with six in 10 concerned that the tradeoffs they're making daily will impact their financial future, according to a new study – Parents & Finances – released today by Ameriprise Financial (NYSE: AMP). Nearly all respondents say parenthood brings them joy and purpose (96%) yet is harder than they expected – both emotionally and financially. The silver lining: nearly.

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