Nexstar, Sinclair will not resume airing 'Jimmy Kimmel Live' broadcasts
1. Nexstar won't air 'Jimmy Kimmel Live!' on ABC affiliates, opting for other programming. 2. This decision follows Disney's announcement to resume the late-night show.
FAQ
Why Bearish?
Nexstar's departure from offering popular content could alienate viewers, reducing ad revenues. Historically, similar decisions have led to declines in share prices for media companies.
How important is it?
The decision indicates potential shifts in viewer habits and revenue streams affecting NXST's business model. Key programming choices can directly influence competitive positioning in the broadcast space.
Why Short Term?
Immediate viewer reaction to this programming decision may affect ratings and ad revenues quickly. Past incidents with programming shifts have shown short-term audience reactions impact financials rapidly.