1. MENA streaming market expected to reach $1.5 billion by 2025. 2. YouTube Premium surpassing Netflix shows evolving consumer preferences. 3. StarzPlay's tier restructuring raised average revenue by 30%. 4. MENA's online video market may grow to $8.4 billion by 2029. 5. Next five years critical for digital media innovations.
The substantial projected growth in the MENA streaming market indicates potential for TTGT's growth, especially as it operates in the media advisory sector. Historical market expansions often correlate with increased spending in related services, which could bode well for TTGT's positioning in this growing market.
The article's projections for MENA's streaming market suggest new opportunities for TTGT's research services focused on this sector, potentially impacting its revenue streams positively. As the market evolves, actionable insights from TTGT can attract new partnerships or clients in the growing video service niche.
The growth projections extend to 2029, indicating a sustained opportunity for TTGT to enhance its offerings and capitalize on this expanding market over time. Investing in insights around this growth zone may position TTGT favorably in the long haul, as industry dynamics evolve.
LONDON--(BUSINESS WIRE)--The Middle East and North Africa (MENA) streaming video market is projected to reach $1.5 billion by the end of 2025, with subscription video-on-demand (SVOD) subscriptions crossing 27 million, according to new insights released by Maria Rua Aguete, Head of Media and Entertainment at Omdia, during her keynote address at the Comcast Technology Summit in Dubai, held in conjunction with CABSAT 2025.
SVOD Market Leadership and Competitive Dynamics
Omdia’s latest research highlights the continued dominance of regional and international platforms in the MENA streaming landscape. As of December 2024, the leading SVOD platforms by market share are:
Shahid, Netflix, and StarzPlay lead the MENA SVOD market by share, driven by strong local content strategies and platform engagement. However, when YouTube Premium is included, it surpasses Netflix in subscription volume, signaling shifting consumer preferences toward platforms offering flexible, multi-format streaming experiences.
“YouTube Premium’s momentum in MENA reflects the region’s appetite for seamless, ad-free streaming across platforms,” Rua Aguete noted. “With over 80 million users in MENA and 3.7 million YouTube Premium video subscribers, the platform is now one of the most significant players in the region’s digital media ecosystem. Saudi Arabia has emerged as one of YouTube Premium’s top 10 global markets.”
StarzPlay: Monetization Through Strategic Realignment
In 2024, StarzPlay implemented a strategic shift by streamlining its service tiers - merging standalone sports with entertainment into a single ‘Max’ bundle. This restructuring resulted in a 30% increase in average revenue per user (ARPU), while maintaining subscriber retention and limiting churn.
“StarzPlay’s emphasis on simplification and value-added bundling is driving measurable financial outcomes,” said Rua Aguete. “It’s a strong example of monetization through intelligent product strategy.”
Market Outlook: An $8.4 Billion Opportunity by 2029
Omdia projects that the online video market in MENA will grow more than fivefold, reaching $8.4 billion by 2029. Key growth drivers include expanding digital infrastructure, high mobile penetration, and a young, highly engaged population.
“MENA is undergoing a structural shift in digital video consumption,” added Rua Aguete. “The next five years represent a critical opportunity for platforms, investors, and content creators to scale and innovate.”
Notes to Editors:
*Omdia defines YouTube premium subscribers as users actively engaging with the video component of the product. Music-only subscribers and free trial users are excluded.
ABOUT OMDIA
Omdia, part of Informa TechTarget, Inc. (Nasdaq: TTGT), is a technology research and advisory group. Our deep knowledge of tech markets combined with our actionable insights empower organizations to make smart growth decisions.