OpenAI and Barbie-maker Mattel team up to bring generative AI to toy-making and content creation
1. Mattel partners with OpenAI to incorporate generative AI into toy-making. 2. This collaboration aims to enhance fan engagement and product development safety. 3. Mattel controls IP rights, focusing on innovative physical and digital products. 4. Initial 'AI-powered product' announcement expected later this year. 5. Mattel targets expanded audience reach through AI-driven experiences.