OptimizeRx Partners with Lamar Advertising to Reach Clinically Relevant Audiences Through Out-of-Home Healthcare Advertising
1. OptimizeRx partners with Lamar Advertising for OOH healthcare marketing. 2. Partnership integrates Micro-Neighborhood® Targeting data with Lamar's advertising inventory. 3. Healthcare brands can reach relevant patient populations effectively and cost-efficiently. 4. The collaboration emphasizes data-driven marketing strategies in healthcare advertising. 5. Growth anticipated in OOH advertising as an alternative to digital channels.