1. YouTube gains exclusive Oscars rights, moving ceremonies online from 2019. 2. Partnership aims to expand global access to Academy programming until 2033. 3. The Academy emphasizes diversity, with 21% of voters from outside the US. 4. YouTube CEO aims to inspire creativity, enhancing Oscars' legacy. 5. Netflix also transitions major awards to streaming, indicating shift in industry.
FAQ
Why Bullish?
This exclusive deal increases YouTube's content and viewer engagement, potentially boosting ad revenues.
How important is it?
This partnership strengthens YouTube's content offering, which is crucial for ENGAGEMENT & AD REVENUE strategies.
Why Long Term?
The multi-year partnership will likely enhance YouTube’s brand positioning in entertainment beyond 2023, creating ongoing viewership and revenue growth.