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OUTFRONT Media Spotlights Black Creativity with Renewed Ad Age Collaboration and 'Moments in Culture' Campaign

1. OUTFRONT Media launches Black History Month initiatives to honor Black creativity. 2. Campaigns include collaboration with Ad Age showcasing influential Black creatives. 3. Visuals feature works from emerging Black artists in major transit areas. 4. OUTFRONT aims to foster cultural conversations through its OOH initiatives. 5. Continued dedication to diverse voices reinforces OUTFRONT's corporate identity.

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Why Bullish?

OUT's initiatives can attract advertisers valuing diversity, boosting revenues. Past similar campaigns have driven brand engagement.

How important is it?

The article reflects OUTFRONT's strategic push into cultural relevance, influencing market perception significantly.

Why Long Term?

Positive brand association may yield sustained advertiser interest. Long-term consumer engagement often follows culturally relevant campaigns.

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, /PRNewswire/ -- OUTFRONT Media (NYSE: OUT), one of the largest out of home media (OOH) companies in the U.S., proudly announces its 2025 Black History Month initiatives, featuring inspiring OOH campaign series collaborations with Artsy, and Ad Age to celebrate Black creative excellence. OUTFRONT and Ad Age partner for the Celebrating Black Creative Excellence campaign, spotlighting inspiring individuals across digital assets nationwide. Artsy’s Black History Month series, "Rising Artists from Black-Owned Galleries," celebrates the vibrant works of emerging Black artists. For the third consecutive year, OUTFRONT is partnering with Ad Age for its annual Celebrating Black Creative Excellence feature, which debuted on February 3. This special feature spotlights the influence and innovation of Black creatives across industries and will include a special essay penned by OUTFRONT Senior Art Director Shannon Bergeron. New this year is a panel discussion featuring Nadja Bellan-White, CEO M&C Saatchi Group North America, Gary Coichy, founder and CEO at Pod Digital Media, and Datwon Thomas, Executive Producer, Dick Clark Productions & Editor At Large, Vibe Magazine which will be moderated by Ad Age Senior Creativity Reporter, Sabrina Sanchez. This event will take place at OUTFRONT's headquarters on February 26. Additionally, OUTFRONT continues its Moments in Culture OOH campaign in partnership with Artsy, with a special Black History Month series titled Rising Artists from Black-Owned Galleries. This campaign highlights captivating works from emerging Black artists, celebrating the vibrancy and talent found in Black-owned galleries. Through stunning visuals on OUTFRONT's digital and static assets across transit environments nationwide, including in NYC (MTA), Miami (Brightline), and San Francisco (BART/Caltrain/VTA), this initiative brings art to the public, reinforcing OUTFRONT's commitment to showcasing diverse voices in creative expression. "OUTFRONT is proud to leverage the power of out of home media to honor Black creativity, culture, and excellence," said Eddy Herty, Vice President, National Creative Director at OUTFRONT Media. "Our continued partnership with Ad Age and the expansion of Moments in Culture with Artsy reflect our dedication to amplifying Black voices and celebrating their invaluable contributions to art and advertising."These initiatives are part of OUTFRONT's broader commitment to using OOH media's reach to spark cultural conversations. The Moments in Culture campaign and the Ad Age feature will run throughout February, engaging communities and fostering a deeper understanding of the cultural heritage and achievements of the Black American community.About OUTFRONT Media Inc.OUTFRONT leverages the power of technology, location and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in North America. Through its technology platform, OUTFRONT will fundamentally change the ways advertisers engage audiences on-the-go.OUTFRONT Media Contacts:Matt BiscuitiThe Lippin Group                                            (212) 986-7080                     [email protected] Courtney RichardsOUTFRONT Media(646) 876-9404[email protected]Stephan BissonInvestor Relations(212) 297-5573[email protected] SOURCE Outfront Media LLC WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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