Paramount buys UFC rights in $7.7 billion, 7-year deal in first major move post-Skydance merger
1. Paramount acquired UFC rights for $7.7 billion over seven years. 2. Payments will start lower, increasing toward the end of the contract. 3. Paramount's deal shifts UFC events to a subscription model on Paramount+. 4. The merger with Skydance enhances Paramount's leadership and strategic direction. 5. UFC rights are crucial due to limited availability of large sports assets.