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PEPPA PIG Is Going to Be a Big Sister

1. Hasbro announces Mummy Pig's pregnancy, evolving the Peppa Pig brand. 2. The change may enhance children's engagement and drive toy sales.

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FAQ

Why Bullish?

The evolution of Peppa Pig could increase consumer interest and sales, similar to past successful character expansions.

How important is it?

The announcement could influence sales positively, given the popularity of Peppa Pig, particularly in the preschool segment.

Why Long Term?

Brand evolutions often take time to manifest in financial performance, as seen with other toy brands expanding their characters.

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MATDISSNE
PAWTUCKET, R.I.--(BUSINESS WIRE)-- #ExpectingPigChanges--Today, Hasbro, Inc. (NASDAQ: HAS), a leading games, IP and toy company, revealed “PIG” news for PEPPA PIG and family with the announcement that Mummy Pig is pregnant! After more than twenty years of inspiring confidence and connection in preschoolers and their parents, the legendary family of four is about to undergo an evolution that will change the storied PEPPA PIG brand and entertainment forever. The family's exciting expansion will be showcased in the PEPP.

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