PepsiCo buying prebiotic soda brand Poppi for nearly $2B as soft drink demand fizzles
1. PepsiCo acquires Poppi for $1.95 billion to expand healthier soda portfolio. 2. Prebiotic sodas are experiencing significant consumer demand, shifting from traditional beverages. 3. Poppi's retail sales grew 122% YoY, capturing 1% market share in sodas. 4. The deal includes $300 million in tax benefits, reducing net price to $1.65 billion. 5. Competitors like Coca-Cola are also moving into healthier soda markets.