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PlayOn Acquires MaxPreps to Elevate the High School Sports Fan Experience

1. PlayOn acquires MaxPreps from CBS Sports, enhancing high school sports engagement. 2. This move aims to streamline the fan experience in high school sports.

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Why Bullish?

The acquisition enhances CBS's strategic position in sports, potentially boosting PARA's market value. Similar acquisitions in media, like Disney's purchase of ESPN, show increased engagement leads to revenue growth.

How important is it?

The acquisition indicates strategic growth in the sports segment, which is vital for PARA's ongoing investment and revenue strategies.

Why Long Term?

The successful integration of MaxPreps can yield long-term engagement and subscription growth, similar to platforms like Bleacher Report, enhancing revenue over time.

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ATLANTA--(BUSINESS WIRE)--PlayOn, the premier fan engagement platform for high school sports, today announced the acquisition of MaxPreps, a leading source for high school sports schedules, scores, statistics, rankings, and more. This strategic acquisition from CBS Sports, a division of Paramount Global (NASDAQ: PARA, PARAA), will transform the high school fan experience and streamline the high school sports ecosystem by providing student-athletes, coaches, and fans with an unprecedented level.

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