Pokémon, sports trading card boom boosts Target, Walmart ahead of holiday season
1. Target's trading card sales surge nearly 70% year-to-date, expected to exceed $1 billion. 2. New weekly exclusive drops planned to stimulate holiday demand across demographics. 3. Strong growth attributed to millennials and Gen Z, focusing on self-purchases and nostalgia. 4. Trading cards maintain consistent appeal, not limited to holiday sales; attracting diverse buyers. 5. Future growth expected with key events like the FIFA World Cup and WNBA rising popularity.