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Primis and Absolute Sports Announce Partnership to Deliver Video Discovery Across Their Global Portfolio of Websites

1. Primis partners with Absolute Sports, reaching 80 million monthly users. 2. The deal enhances monetization opportunities for Absolute Sports' content. 3. Primis technology improves user engagement in digital sports media. 4. Collaborative efforts will utilize advanced contextual targeting for advertising. 5. The partnership aligns with IPG's strategy to foster innovation.

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Why Bullish?

The partnership may significantly boost IPG's revenue and market presence, similar to past successful integrations enhancing user engagement.

How important is it?

The relevance of this partnership can boost IPG's valuation as digital media consumption rises and advertisers seek targeted content.

Why Long Term?

Growth in digital media partnerships tends to yield sustained revenue increases over time, as seen with other media conglomerates such as Disney.

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, /PRNewswire/ -- Primis, the video discovery platform for publishers and part of the McCann and IPG network (NYSE: IPG), has signed an exclusive partnership with Absolute Sports, the global digital media group behind Sportskeeda.com, and other leading brands. With over 80 million monthly users and reach across 150+ countries, Absolute Sports is a leading force in global digital sports media. As part of the partnership, the Primis online video player has been fully integrated across all Absolute Sports websites. This lightweight video technology fits seamlessly within editorial environments, surfacing original video content in context. The result is a non-intrusive viewing experience that encourages users to keep exploring. It guides them naturally from one story to the next and creates a self-contained discovery journey that keeps audiences immersed in the brand experience. "At Absolute Sports, we view Primis as a true strategic partner, a company that shares our passion for innovation and audience-first solutions." said Umesh Sharma, Business Head - Ad Operations at Absolute Sports. "This collaboration strengthens our commitment to delivering impactful and engaging experiences, while unlocking new monetization opportunities for our ecosystem." The collaboration also includes access to advanced contextual targeting, seamless demand integrations, and real-time performance insights. These capabilities empower Absolute Sports to unlock more value from their inventory, while offering advertisers a way to connect with a loyal and highly engaged audience in premium video environments. "We've had the pleasure of knowing the incredible team at Absolute Sports for several years, and I'm excited for the opportunity to officially join forces," said Matan Agi, Director of Business Development at Primis. "Primis is proud to support Absolute Sports on their strategic growth journey and to play a key role in helping them scale with confidence." For more information, visit https://www.primis.tech Logo - https://mma.prnewswire.com/media/1763082/4529774/Primis_Logo.jpg SOURCE Primis WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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