1. KFC revives popular Fill Ups for summer, starts at $7. 2. Launch of Mountain Dew® Sweet Lightning® Peaches & Cream Soda on June 9. 3. KFC partners with F1® THE MOVIE for promotional campaigns. 4. New menu items target Gen Z and Millennials' preferences. 5. KFC aims to enhance drive-thru sales through value meals.
KFC's innovative promotions and value offerings may attract new customers. Historical partnerships, such as with Taco Bell or the launch of the Double Down, have led to significant sales boosts.
The article presents strong promotional strategies that could drive traffic and sales. KFC's alignment with popular culture (F1®) may further enhance brand sentiment.
Sales from summer promotions will likely influence quarterly performance positively. Similar initiatives have historically resulted in immediate sales spikes for KFC.
LOUISVILLE, Ky., June 5, 2025 /PRNewswire/ -- KFC® is kicking off summer with a full-throttle menu, bringing back its iconic meal deal, Fill Ups, in partnership with F1® THE MOVIE—making KFC drive-thrus the most desired pit stop of summer. The fan-favorite Fill Ups return nationwide with KFC's signature finger lickin' good flavor, in four crave-worthy combos that deliver a bounty of food for an unbeatable value—a complete meal all in one satisfying box for just $7*.
Whether you're a classic fried chicken-obsessed foodie, tender-thusiast or a Famous Bowl fan, there's a Fill Up to fuel your appetite:
"It's a really big deal that we're bringing back our Fill Ups—with four varieties of finger lickin' good meals that genuinely fill you up, for only $7," said Catherine Tan-Gillespie, President, KFC U.S. "It's box meals meets box office in our Kentucky Fried Collab with F1® THE MOVIE, so you can turn hunger for chicken into a victory lap this summer."
KFC is also shaking up its beverages this summer with the launch of the new Mountain Dew® Sweet Lightning®** Peaches & Cream Soda. Leaning into the viral dirty soda trend popular among Gen Z and Millennials, this bold new flavor hits restaurants starting June 9. For an extra twist, customers can add a vanilla cream swirl to elevate every sip.
KFC is in the fast lane with F1® THE MOVIE, in theatres nationwide on June 27, as the exclusive quick service restaurant partner—making it the most finger lickin' good collab of the summer. "Box Box" TV creative celebrates KFC as a summer pit stop for fueling up with KFC Fill Ups.
Download the KFC app and keep an eye out for details on chances to win high-stakes fun this summer. Buckle up fried chicken fans, the race is on—fuel up with a KFC Fill Up starting today, and race to see F1® THE MOVIE in theatres starting June 27.
*Prices and participation may vary, while supplies last. Prices higher in AK, HI, CA and third-party ordering websites. Tax, tip and fees extra. No substitutions.
**Mtn Dew® Sweet Lightning® is a registered trademark of PepsiCo, Inc.
KFC Corporation, based in Louisville, Ky., has been serving up Finger Lickin' Good Original Recipe® fried chicken since 1952, including chicken on the bone, nuggets and tenders. Beyond the top secret 11 herbs & spices, KFC specialties include the KFC Chicken Sandwich, Extra Crispy™ chicken, KFC Famous Bowls®, Pot Pies, Secret Recipe Fries, biscuits and homestyle sides. There are over 30,000 KFC restaurants in 150 countries and territories around the world. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM). For more information, visit www.kfc.com. Follow KFC on Facebook, Twitter, Instagram and TikTok.
Apple Original Films and Warner Bros. Pictures Present A Monolith Pictures / Jerry Bruckheimer / Plan B Entertainment / Dawn Apollo Films Production, A Joseph Kosinski Film, F1® THE MOVIE, distributed worldwide by Warner Bros. Pictures, in theaters and IMAX® nationwide on June 27, 2025 and internationally beginning 25 June 2025.
Media Contact: Lauren Leger lauren.leger@kfc.com 502-874-8100
SOURCE Kentucky Fried Chicken