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Reborn Coffee Signs $1.3 Million Exclusive China Licensing Agreement with Reborn Health Goods (Shenzhen) Co., Ltd.

1. Reborn Coffee signed a $1.3M licensing deal for China expansion. 2. Shenzhen-based partner will manage national operations in China. 3. Plans to develop over 300 locations globally in the next two years. 4. Expansion aligns with rising demand for specialty coffee in Asia. 5. CEO emphasizes unified growth strategy for brand consistency.

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Why Bullish?

The expansion into China presents significant growth opportunities, similar to successful international market entries by other coffee brands such as Starbucks, which saw revenue growth spike in similar ventures. This may enhance REBN's revenue streams and competitive positioning in the specialty coffee market, potentially impacting its stock price positively.

How important is it?

The article details a significant corporate development that suggests strong future growth potential for REBN, indicating a solid approach to leveraging international markets, which justifies a higher importance score.

Why Long Term?

The multi-province expansion is a strategic move likely to show benefits over the long term as brand establishment and customer loyalty develop. Past successful expansions by coffee chains in Asia illustrate that establishing a presence can take years to mature fully and reflect in profitability.

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July 24, 2025 08:31 ET  | Source: Reborn Coffee, Inc. Reborn Coffee Partners with Shenzhen-Based Operator to Lead Multi-Province Expansion in China BREA, Calif., July 24, 2025 (GLOBE NEWSWIRE) -- Reborn Coffee Inc. (Nasdaq: REBN), a leader in the specialty coffee market, today announced the signing of a $1.3 million exclusive master licensing agreement with Reborn Health Goods (Shenzhen) Co., Ltd., a China-based corporation, granting it full rights to develop and sublicense Reborn Coffee locations throughout mainland China. Under this agreement, Reborn Health Goods (Shenzhen) Co., Ltd. will serve as the exclusive master licensee for the Chinese market. As part of its role, the company will oversee national operations and expansion efforts, including executing direct store developments and coordinating regional sublicensing partnerships aligned with Reborn Coffee’s brand standards and growth objectives. “This master agreement sets the foundation for unified growth and brand consistency across one of the most dynamic consumer markets in the world,” said Jay Kim, CEO of Reborn Coffee Inc. “Our partner brings the scale, strategy, and operational excellence to lead Reborn’s multi-format rollout across key provinces and cities in China.” The agreement also ensures that Reborn Health Goods (Shenzhen) Co., Ltd. will coordinate with existing and future regional licensees, including Guangdong and Liaoning provinces, to unify brand execution across the territory. Expansion plans are already in progress in Sichuan and other metropolitan hubs, aligning with the company’s roadmap to establish over 300 global locations within the next two years. This strategic move supports Reborn Coffee’s broader international vision and strengthens its presence in the Asia-Pacific region, where the demand for premium specialty coffee continues to rise. About Reborn Coffee Reborn Coffee, Inc. (NASDAQ: REBN) is a California-based specialty coffee retailer focused on delivering high-quality, handcrafted coffee experiences. With a growing global footprint and a dedication to innovation, Reborn is redefining the coffeehouse model through its premium products and technology-forward initiatives. Forward-Looking Statements All statements in this release that are not based on historical fact are “forward-looking statements.” While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including those risks and uncertainties described in the Risk Factors and Management’s Discussion and Analysis of Financial Condition and Results of Operations sections of our recent filings with the Securities and Exchange Commission (“SEC”) including our Form 10-K for the year ended December 31, 2024, which can be found on the SEC’s website at www.sec.gov. Such risks, uncertainties, and other factors include, but are not limited to, the Company’s ability to continue as a going concern as indicated in an explanatory paragraph in the Company’s independent registered public accounting firm’s audit report as a result of recurring net losses, among other things, the Company’s ability to successfully open the additional locations described herein as planned or at all, the Company’s ability to expand its business both within and outside of California (including as it relates to increasing sales and growing Average Unit Volumes at our existing stores), the degree of customer loyalty to our stores and products, the fluctuation of economic conditions, competition and inflation. We urge you to consider those risks and uncertainties in evaluating our forward-looking statements. We caution readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law. Contacts Investor Relations Contact:Chris TysonExecutive Vice PresidentMZ North AmericaREBN@mzgroup.us949-491-8235 Company Contact:Reborn Coffee, Inc.ir@reborncoffee.com

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