Roku launches ad-free streaming service, Howdy, for $2.99 a month
1. Roku launched Howdy, a $2.99/month ad-free streaming service. 2. Howdy features 10,000 hours of content from major studios and Roku Originals. 3. Roku's second-quarter earnings exceeded expectations at $1.11 billion. 4. The service complements the free Roku Channel, increasing audience access. 5. A partnership with Amazon Ads expands Roku's reach to over 80 million homes.