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Roku Launches Howdy, an Ad-Free Subscription Video Service Offering Award-Winning Entertainment at $2.99 Per Month

1. Roku introduces Howdy™, a low-cost SVOD service at $2.99/month. 2. The platform expands its offerings, featuring nearly 10,000 hours of content.

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Why Bullish?

The launch of Howdy™ positions Roku competitively against rising SVOD services, enhancing user engagement and potential revenue. Similar offerings from industry leaders have historically led to stock price increases due to enhanced market share.

How important is it?

The launch of Howdy™ is significant as it directly introduces new revenue streams for Roku. Given its pricing and content volume, it could attract new subscribers, thereby influencing stock price positively.

Why Short Term?

The immediate release and marketing of Howdy™ can spur quick subscriber growth, impacting revenues and stock prices in the near term, similar to previous service launches.

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NFLXDISAMZN
SAN JOSE, Calif.--(BUSINESS WIRE)--Today, Roku, the #1 TV streaming platform in the U.S., Canada, and Mexico*, announced the launch of Howdy™, a new subscription video-on-demand (SVOD) service that makes ad-free, high-quality entertainment more accessible than ever for just $2.99 per month. Launching nationwide later today in the U.S., Howdy offers subscribers unlimited access to a growing library of the stories viewers love, featuring thousands of titles and nearly 10,000 hours of entertainmen.

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