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Roku To Acquire Streaming Service Provider Frndly TV

1. Roku has agreed to acquire Frndly TV, enhancing its streaming service offerings. 2. This acquisition could increase Roku's competitive edge in the streaming market.

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Why Bullish?

The acquisition can bolster user engagement and subscriptions, similar to past successful acquisitions in streaming.

How important is it?

The acquisition of Frndly TV directly strengthens Roku’s content library and competitive positioning in streaming.

Why Long Term?

Acquisitions typically take time to integrate and yield results, aligning with Roku's long-term growth strategy.

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SAN JOSE, Calif.--(BUSINESS WIRE)--Roku, Inc. (NASDAQ: ROKU), the #1 TV streaming platform in the U.S.*, announced today that it has entered into an agreement to acquire Frndly TV, a subscription streaming service that offers live TV, on-demand video, and cloud-based DVR for an affordable price. Based in Denver, CO, Frndly TV was founded in 2019. It offers subscribers access to more than 50 top-rated live TV channels, including A&E, Hallmark Channel, The History Channel, Lifetime, and more,.

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