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School's Out, Savings In this Summer at Kroger

1. Kroger offers summer meal solutions under $50, enhancing affordability. 2. Thousands of grocery staples see price reductions to attract shoppers. 3. Promotions aim to simplify shopping and enhance customer satisfaction. 4. Quality and savings emphasized, appealing to budget-conscious families. 5. Kroger's approach may boost customer loyalty and sales volume.

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FAQ

Why Bullish?

Kroger's strategies can lead to increased foot traffic and customer retention, reminiscent of past successful promos.

How important is it?

The focus on pricing strategies and customer engagement directly correlates with KR's pricing power and brand image.

Why Short Term?

Immediate response can be expected as families seek affordable summer meals.

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Retailer shares summer grocery haul, lowers prices on thousands of grocery staples, /PRNewswire/ -- The Kroger Co. (NYSE: KR), America's grocer, today shared a summer meals grocery haul, serving five days of delicious kid-friendly lunches for less than $50. From affordable meals solutions to lowering prices on thousands of grocery staples across the store, Kroger is turning summer shopping into a season of savings. Kroger makes summer lunches easy and affordable. "As summer is in full swing and families begin kicking off their pool parties, outdoor barbeques and other warm-weather plans, Kroger is here to help with meal planning," said Carlo Baldan, Kroger group vice president of Fresh Merchandising. "From deals on fresh favorites to everyday essentials, we're committed to making this season enjoyable and affordable, so customers can spend more time with each other and less time focused on their shopping list." From turkey pinwheels and cheese quesadillas to fresh fruits and veggies, the grocery haul has customers covered with five lunch menus that kids will love for less than $50, coming to less than $2 per person*. To access the full grocery list, click here. Kroger® Creamy Peanut butter—at an everyday low price of $2.29—and banana sandwiches with fresh veggies and dip—a delicious lunch for less than $2 per person. Pinwheels made with Kroger® Turkey Breast, Kroger® Mild Shredded Cheddar Cheese, cream cheese and salsa, served on flour tortillas along with a side of Kroger® tortilla chips—an everyday low price of $1.99—and fresh strawberries. Cheese quesadillas served with chips and Kroger® Traditional Salsa—16 oz for $2.19—with a side of veggies and dip—a well-balanced summer lunch. Kroger® Original Macaroni and cheese—79 cents per box—with frozen peas mixed in to sneak in some veggies, served with sliced bananas and strawberries on the side—all coming at less than $6. Grilled cheese and creamy Kroger® Tomato Soup—89 cents a can—with a side of baby carrots—a kid favorite meal for less than $2 per person. Embrace the warmth of summer and enjoy a wide selection of sweet treats. Kroger has it covered with must-try ice cream and novelties to cool down with this summer—all at an incredible value for as little as $2.79, including: Kroger® Vanilla Mini Frozen Dairy Dessert Sandwiches—$2.99 Kroger® Orange Cream Frozen Dairy Dessert Bars—$3.49 Kroger® Strawberry Banana Swirl Mighty Ice Pops—$2.79 Kroger® Deluxe Neapolitan Ice Cream Tub—$2.99 At Kroger, customers do not have to choose between a good meal and a good deal. That means customers can get the products they need, want and love for their families with clear savings right at the shelf. In addition to its everyday low prices, Kroger is simplifying promotions and has lowered prices on thousands of items from summer essentials to most-loved staples. With Kroger's Fresh & Quality Guarantees, customers never have to compromise high-quality for low prices. Families can also save with Kroger's Big Deal! bulk packages, a great way to help parents stock up on the kids' favorite items and save.*Product prices may vary by geography.About Kroger  At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies more than 400,000 associates who serve over 11 million customers daily through an e-commerce experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our newsroom and investor relations site.   SOURCE The Kroger Co. WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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