1. Realtor.com launches AI-powered search for homebuyers. 2. 62% of homebuyers frustrated with current home search methods. 3. AI interprets listings based on user preferences and queries. 4. New feature enhances user experience and search results accuracy. 5. Realtor.com is owned by News Corp, impacting NWS.
The launch of an innovative AI feature enhances Realtor.com's attractiveness, potentially driving user engagement and revenue, similar to past successful tech implementations in the sector that have positively influenced parent company valuations.
The introduction of AI technology is significant for NWS, as it can enhance user satisfaction and operational efficiency, influencing long-term profitability and attractiveness to investors.
This innovation may sustain competitive advantage over the long haul by improving customer experience and potentially increasing market share, following trends seen in other tech-adoption resulting in gradual revenue increases.
New Search Experience is Powered by a Proprietary AI Engine to Allow Home Searchers to Use Language Rather Than Filters
AUSTIN, Texas, Oct. 9, 2025 /PRNewswire/ -- Nearly two- thirds of current and potential home searchers are frustrated about not being able to search for a home based on what they care about. Today, Realtor.com® is changing that with the launch of its new AI-powered search experience, which is designed to let people find homes the way they actually talk and type.
With this new tool, home shoppers can simply type what's on their mind and instantly see homes that fit their lifestyle, preferences, budget or personality. For example, a buyer might search "3-bedroom ranch-style with 2 bathrooms and a pool in Austin less than 5 years old." Realtor.com®'s AI-powered search not only understands words like "ranch," but also analyzes listing photos to surface all one-story homes that match the bedroom, bathroom, location and amenity requirements.
"At Realtor.com®, we know how overwhelming finding the perfect home can be and 'search it, how you say it' AI-powered search is one of many new features we will launch to make it less overwhelming," said Mickey Neuberger, Realtor.com® chief consumer and marketing officer. "This new feature fundamentally changes how you search. You no longer need to click through endless listing photos to find a home with high ceilings or hardwood floors or a fenced in yard. Instead, just type it in how you would say it and results are provided instantly."
According to a recent survey from Realtor.com®, 62% of current and potential homebuyers find it frustrating to not be able to describe what they want in a home search, and 65% express frustration about not being able to search for a home based on what they care about.
This new feature uses AI technology to analyze and interpret listing details, matching what users ask for with what's actually in the home. Users can mix typing and the site's search filters, but most importantly, AI-powered search eliminates the most frustrating pain points. Today, with the new AI-powered search you can filter over 300 different terms and tags, in the future that number will be infinite.
Key Features of AI-Powered Search:
Built for Agents and Brokers Too
While consumers benefit from the flexibility and ease AI-powered search also gives real estate professionals the expert edge. By helping agents instantly surface listings that match specific preferences — whether it's "homes with in-law suites" or "modern kitchens with hardwood floors"— agents can deliver more tailored experiences and build trust faster. The improved accuracy of search results helps high intent consumers find the right homes faster.
About Realtor.com®
Realtor.com® pioneered online real estate and has been at the forefront for over 25 years, connecting buyers, sellers, and renters with trusted insights, professional guidance and powerful tools to help them find their perfect home. Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® is a valued partner, delivering consumer connections and a robust suite of marketing tools to support business growth. Realtor.com® is operated by News Corp (NASDAQ:NWS, NWSA]) [ASX: NWS, NWSLV] subsidiary Move, Inc.
Media contact: Mallory Micetich, press@realtor.com
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SOURCE Realtor.com