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SellerApp Launches Revolutionary Amazon DSP Integration and AI-Powered Automation Suite, Already Driving $15M in Ad Spend Recovery for Enterprise Brands

1. SellerApp's new platform recovers $15M in wasted ad spend for brands. 2. The retail media landscape is growing rapidly, valued at $166 billion. 3. Advertising costs have surged 45% with flat conversion rates for sellers. 4. SellerApp's platform improves ACoS by 40% and CTR by 3X. 5. Innovations aim for more efficient ad management amidst increasing complexity.

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FAQ

Why Bullish?

The optimization of advertising spend can enhance profitability for Amazon sellers, potentially leading to increased sales volume on the platform. Historically, enhanced advertising efficiency has correlated with revenue increases for brands on Amazon.

How important is it?

The article highlights significant advancements in advertising technologies impacting many sellers on Amazon, which may lead to increased sales activity on the platform. As brands optimize their campaigns, this could elevate AMZN's revenue potential.

Why Short Term?

The immediate benefits from improved advertising strategies will likely reflect in quarterly earnings as brands start utilizing SellerApp's new platform. Until then, the impact might not be visible in long-term trends.

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SPRING, Texas, July 09, 2025 (GLOBE NEWSWIRE) -- SellerApp, the eCommerce intelligence platform powering over $50 million in optimized Amazon advertising spend, today announced the immediate availability of its Amazon DSP (Demand-Side Platform) integration and AI-powered Advanced Automation Suite. The launch addresses a critical market need as enterprise brands lose an average of 30% of their advertising budgets to inefficient campaign management across the rapidly expanding $166 billion retail media landscape. The new platform capabilities have already demonstrated significant impact during beta testing with Fortune 500 clients, including Philips and other global brands. Early adopters report recovering up to $15 million in previously wasted ad spend while achieving 40% improvements in ACoS (Advertising Cost of Sale) and 3X increases in click-through rates on high-intent placements. "Every day, brands are hemorrhaging millions in wasted ad spend because they're trying to manage exponentially complex campaigns with yesterday's tools," said Dilip Vamanan, Co-founder and CEO of SellerApp. "Our DSP integration and AI automation don't just optimize campaigns, they fundamentally transform how enterprise brands compete in the new retail media reality where every dollar counts and every second matters." Breaking: Industry-First Unified Platform Solves $166 Billion Challenge The retail media landscape has exploded to $166 billion globally, growing twice as fast as traditional advertising. Yet most brands still rely on fragmented tools and manual processes that can't keep pace with modern complexity. With nearly one million new sellers joining Amazon in 2024 alone, cost-per-clicks have surged 45% while conversion rates remain flat, creating a profitability crisis for brands without sophisticated automation. SellerApp's breakthrough combines three industry-first capabilities: 1. Unified DSP + Sponsored Ads Management Single dashboard controlling both sponsored ads and programmatic display campaignsCross-channel attribution reveals true customer journey impactAutomated budget allocation optimizing spend across all ad types in real-time 2. AI Engine Processing 1M+ Decisions Daily Proprietary algorithms analyzing patterns across 250,000+ live campaignsPredictive modeling, anticipating competitive moves and seasonal shiftsMachine learning that improves performance with every interaction 3. Enterprise-Grade Reporting and Intelligence Real-time profitability analysis across entire product portfoliosCompetitive intelligence tracking market share movementsCustom reporting supporting multi-brand and international operations Proven Results: From Beta to Billions in Managed Spend During the six-month beta period, SellerApp's platform delivered transformative results for enterprise clients: 30% Average Cost Reduction: Across $50M in managed spend, eliminating wasteful targeting40% ACoS Improvement: Driving profitability for mature and emerging brands alike3X CTR Increase: On high-intent placements through AI-powered creative optimization$35M Incremental Revenue: Generated through improved targeting and budget efficiency90% Time Savings: On campaign management through complete automation “We regularly audit brands spending $50,000 monthly on Amazon ads with virtually no visibility into which keywords are actually driving profitable sales,” says Nithin Mentreddy, Director of Customer Success at SellerApp. “The waste we uncover is consistently shocking, and it’s accelerating every quarter as more sellers flood the platform.”. Technical Innovation: How SellerApp Cracked the Code The platform's breakthrough performance stems from seven years of R&D investment and proprietary technology development: Advanced Machine Learning Architecture Neural networks trained on billions of advertising interactionsPattern recognition identifying inefficiencies invisible to human analysisContinuous learning algorithms that improve with every campaign Real-Time Data Processing Sub-second bid adjustments based on competitive movementsDynamic budget reallocation responding to conversion patternsInventory-aware optimizations preventing stockouts and overexposure Enterprise Integration Ecosystem Direct API connections to Amazon DSP and Sponsored AdsSeamless data flow with major ERP and inventory systemsCustom integrations supporting complex organizational requirements “The marketplace moves too fast now,” explains Brij Purohit, Co-founder of SellerApp. “There are too many variables, too much data, and too much money at risk to rely on manual processes. Brands that haven’t automated their campaign management are literally burning cash while competitors gain market share.” Immediate Availability with White-Glove Implementation The platform is available immediately for qualifying enterprise brands, with three implementation options: Rapid Deployment (2 Weeks) For brands with straightforward campaign structuresIncludes AI audit revealing immediate optimization opportunitiesFull automation activated within 14 days Standard Implementation (4 Weeks) Comprehensive campaign restructuring and optimizationCustom reporting dashboards and KPI alignmentTeam training and best practices workshops Enterprise Transformation (6-8 Weeks) Complete retail media strategy overhaulMulti-marketplace integration (Amazon, Walmart, Target)Dedicated success team and quarterly business reviews All new clients receive a complimentary Waste Audit analyzing their current ad spend to identify immediate savings opportunities, typically uncovering 20-40% efficiency gains within the first analysis. Partner Recognition and Platform Expansion SellerApp's innovation has earned recognition from industry leaders: Amazon Advanced Ads Partner status, providing enhanced API accessGoogle AI First Accelerator participant, collaborating on next-gen advertising AI2022 Amazon Partner Awards Finalist for Scaled Technology The company plans aggressive expansion throughout 2025, including: Walmart Connect and Target Roundel integrations (Q3 2025)European marketplace support for Amazon.de, .fr, .it, .es (Q4 2025)AI-powered creative generation and testing capabilitiesPredictive inventory planning aligned with advertising strategy “We don’t just see what’s happening in your campaigns,” says Sayantan Chatterjee, Product Manager at SellerApp. “We see what’s happening across entire categories, how seasonality affects different product types, and where competitors are increasing their spend. That context makes our optimization decisions fundamentally different from tools that only look at individual account performance.” About SellerApp Founded in 2017, SellerApp has grown from a bootstrapped startup to the trusted eCommerce intelligence partner for over 10,000 brands across 50 countries. The company's AI-powered platform manages more than $50 million in annual ad spend, optimizing over 250,000 campaigns daily across Amazon, Walmart, and emerging marketplaces. Headquartered in Singapore with operations in Austin and Bangalore, SellerApp combines Silicon Valley innovation with deep marketplace expertise to help brands maximize profitability in the age of retail media. The company's vision is to democratize advanced advertising technology, making enterprise-grade capabilities accessible to brands of all sizes. For a personalized demo and waste audit:Enterprise Sales: sales@sellerapp.com Phone: +1 (512) 555-0100Website: www.sellerapp.com/ Media Contact:Nithin MentreddyDirector of Customer SuccessEmail: press@sellerapp.com Phone: +1 (512) 555-0150 Note to editors: High-resolution product screenshots, customer case studies, and executive bios are available at press.sellerapp.com. Disclaimer: This content is provided by SellerApp. The statements, views, and opinions expressed in this column are solely those of the content provider. The information shared in this press release is not a solicitation for investment, nor is it intended as investment, financial, or trading advice. It is strongly recommended that you conduct thorough research and consult with a professional financial advisor before making any investment or trading decisions. Please conduct your own research and invest at your own risk. A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/98316d57-c0f4-4096-b33b-729c9094e050

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