1. Sinclair will resume airing 'Jimmy Kimmel Live!' after nine-day pause. 2. The decision followed feedback from viewers and local stakeholders. 3. Nexstar still refuses to air Kimmel's show, indicating ongoing tensions. 4. Sinclair proposed measures for accountability to improve relations with ABC. 5. The situation reflects the risks of broadcasters responding to audience sentiment.
While returning Kimmel may improve Sinclair's viewer engagement, ongoing tensions with rivals and operating under Disney still pose risks. Historical context from prior dependence on established networks shows the volatility in programming decisions can pressure prices.
Feedback on programming decisions can significantly affect viewership and advertising revenue. However, the impact may be fleeting as it relies on continued engagement and competition with Nexstar.
The immediate impact stems from viewer sentiment and ratings due to Kimmel's return. Long-term effects depend on relational stability with ABC and response to Sinclair's accountability proposals.