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Sinclair, ATP, WTA, and U.S. Based Tennis Tournaments Announce Groundbreaking Sponsorship Partnership

1. SBGI partners with ATP/WTA for unique tennis fan engagement. 2. This could enhance brand visibility and revenue streams for SBGI.

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Why Bullish?

The partnership is expected to create new advertising opportunities, akin to past successful sponsorships in sports media, enhancing revenue potential for SBGI.

How important is it?

The partnership signifies growth potential for SBGI in the sports media landscape, influencing both brand equity and viewer engagement.

Why Long Term?

Long-term benefits could accrue as brand relationships and viewer engagement strengthen over time, similar to previous successful media partnerships.

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BALTIMORE--(BUSINESS WIRE)--Sinclair, one of the nation's leading media companies, and its subsidiary Tennis Channel, the U.S. media home of tennis, announced a first-of-its-kind partnership with the ATP, WTA, and participating U.S. based tennis tournaments. The agreement creates a seamless solution for brands to engage with tennis fans wherever audiences consume the sport, including onsite, on-air and online, allowing for a continued brand narrative across the season. For the first time, spons.

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