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Sinclair ends boycott of Jimmy Kimmel Live! and will bring show back on air

1. Sinclair will resume airing Jimmy Kimmel Live! this Friday night. 2. Preemption affected 25% of U.S. TV viewers, impacting viewership significantly. 3. Sinclair proposed measures for accountability and feedback but ABC did not agree. 4. Nexstar remains the only station still preempting Kimmel's show. 5. FCC chair threatened regulatory actions based on Kimmel's comments.

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FAQ

Why Bullish?

Sinclair's decision to resume airing Kimmel could enhance viewer engagement, increasing ad revenue, similar to past programming adjustments. Positive viewer feedback may lead to improved financial performance.

How important is it?

The reinstatement of Kimmel could lead to significant advertising revenue impacts, making it crucial for Sinclair's financial outlook amidst ongoing viewer and brand relationships.

Why Short Term?

The immediate return of Kimmel may quickly boost viewership ratings and advertising demand, similar to past increases seen after programming changes.

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