1. Sinclair's AMP Media expands true crime vertical, Criminally Obsessed. 2. New digital series aim to attract true crime enthusiasts. 3. Sinclair leverages investigative journalists for original content. 4. Criminally Obsessed will sponsor CrimeCon 2025 to further visibility. 5. Original programming could drive audience engagement and ad revenue.
The expansion of Criminally Obsessed can increase viewer engagement and advertisement opportunities. Similar growth initiatives in other digital platforms have previously boosted stock prices.
The article discusses a significant development in Sinclair's content strategy, indicating potential growth in revenue streams through niche programming.
Continued content development can enhance brand loyalty and revenue streams over time, as seen with other media companies successfully capitalizing on niche markets.
Sinclair's AMP Media today announced the expansion of its fast-growing digital true crime vertical, Criminally Obsessed, with the debut of several new digital series premiering across video and social platforms.
Criminally Obsessed unites millions of armchair detectives nationwide with a steady stream of breaking stories, original investigations, and true crime content. Powered by Sinclair's network of reporters across the country and a team of deeply curious investigative journalists, the vertical has established itself as the go-to destination for true crime enthusiasts.
Commenting on the expansion Nick James, VP of Social Media, Sinclair said, "No other destination can offer the access and information audiences get from Criminally Obsessed. By partnering with our network of stations we've created a truly first-on-the-scene account covering the stories that fixate true crime fans. These new series are just the beginning of a robust slate of digital originals that will dive into the genre from every angle."
Criminally Obsessed digital series include:
Hosted by sketch comedian and filmmaker Erik Hamlet, People Are Crazy takes viewers through the wildest, weirdest, and most ridiculous true crime stories on the internet. From unbelievable caught-on-camera moments to bizarre criminal missteps, Hamlet skewers the absurd while celebrating the viral comment culture that follows these cases.
The Mysterious Disappearance Of…
True crime producer and social media creator Autumn Calica investigates America's most gripping missing persons cases. Using archival news footage, first-hand reporting from Sinclair's journalists, and emotional testimony from loved ones, the series brings new perspective to long-standing mysteries and where the cases stand today.
Dead Silence: The Casey Pitzer Investigation (Fall 2025)
Dead Silence exposes the chilling mystery of a 32-year-old mother-of-two, who goes out on St. Patrick's Day in small town Ohio and never returns. Found a week later in a retention pond, her death is ruled an accidental drowning, yet failed polygraphs, destroyed evidence, and unanswered questions suggest something far more troubling and systemic. Twelve years later, her father's relentless fight for the truth, alongside veteran WKRC journalist David Winter and an unabating circle of armchair sleuths, reveals not only some serious cracks in the case, but also exposes years of secrets in a town where silence protects power and justice favors the elite.
Criminally Obsessed will also be an official sponsor at CrimeCon 2025 in Denver (September 5–7), bringing its unique voice to the true crime community's premier live event. Criminally Obsessed with have an on-site presence with an activation in partnership with POP Beauty to create an interactive, themed experience for fans.
"At POP, beauty is never a mystery. Partnering with Criminally Obsessed at CrimeCon lets us turn true crime intrigue into a bold beauty experience," said Sara Strand, Creative Director of POP Beauty.
Watch Criminally Obsessed on YouTube: youtube.com/@CriminallyObsessed, Instagram: instagram.com/criminallyobsessed, TikTok: tiktok.com/@crmnallyobsessed and Facebook: facebook.com/CrmnllyObsessed
About Sinclair:
Sinclair, Inc. (NASDAQ:SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 178 television stations in 81 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair's AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.
Category: General
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Media contact: Jessica Bellucci jbellucci-c@sbgtv.com