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Spectrum Joins Meyer Shank Racing for the 109th Running of the Indianapolis 500

1. Spectrum sponsors Meyer Shank Racing's No. 66 Indy car for the Indy 500. 2. Spectrum reaches over 31 million customers, enhancing brand visibility. 3. Indy 500 attracts 350,000 fans, boosting Spectrum's marketing potential. 4. Spectrum offers premium services that cater to sports enthusiasts. 5. The partnership highlights Spectrum’s commitment to performance and reliability.

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FAQ

Why Bullish?

Sponsoring a prestigious event like the Indy 500 could enhance CHTR's brand visibility and sales. Historical sponsorships in motorsports often lead to increased consumer engagement and stock performance.

How important is it?

The sponsorship aligns with CHTR’s public image and target markets, likely driving engagement and subscriber growth. Sponsorships like these typically enhance brand loyalty, thus positively impacting financials.

Why Short Term?

The immediate impact stems from enhanced visibility during the event, likely influencing consumer behavior quickly. Past cases, like when Monster Energy increased brand recognition through NASCAR, show short-term jumps post-sponsorship.

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, /PRNewswire/ -- Meyer Shank Racing (MSR) today announced that Spectrum, one of the nation's leading broadband connectivity providers, will be the primary sponsor for the No. 66 Honda Indy car driven by Marcus Armstrong for the 109th Indianapolis 500 on Sunday, May 25th.Spectrum will also have placements on the No. 60 Honda Indy car driven by Felix Rosenqvist and the No. 06 Honda Indy car driven by four-time Indianapolis 500 winner Helio Castroneves. Meyer Shank Racing Spectrum will be the primary sponsor for Meyer Shank Racing’s No. 66 Honda Indy car driven by Marcus Armstrong for the 109th Indianapolis 500 on Sunday, May 25. Spectrum will be the primary sponsor for Meyer Shank Racing’s No. 66 Honda Indy car driven by Marcus Armstrong for the 109th Indianapolis 500 on Sunday, May 25. Spectrum will be the primary sponsor for Meyer Shank Racing’s No. 66 Honda Indy car driven by Marcus Armstrong for the 109th Indianapolis 500 on Sunday, May 25. Spectrum will be the primary sponsor for Meyer Shank Racing’s No. 66 Honda Indy car driven by Marcus Armstrong for the 109th Indianapolis 500 on Sunday, May 25. Spectrum will be the primary sponsor for Meyer Shank Racing’s No. 66 Honda Indy car driven by Marcus Armstrong for the 109th Indianapolis 500 on Sunday, May 25. Armstrong will head into Indianapolis 500 practice this week with a striking Spectrum blue livery on his car. With more than 31 million customers across 41 states, Spectrum is the #1 TV provider in the nation¹, with video packages geared towards sports fans and the top streaming apps included at no extra cost. Spectrum's focus on providing seamless entertainment and connectivity products – including the nation's fastest and most reliable internet² – works hand-in-hand with MSR's goals on and off track during the Month of May. "We're really excited to have Spectrum onboard with us for the Indianapolis 500," said Mike Shank, MSR Team Co-Owner. "It's always special to align with a brand that shares our passion for performance, precision, and pushing the limits. Having Spectrum adds real momentum to our effort with Marcus [Armstrong], and we're proud to represent their colors on the biggest stage in racing."The collaboration will not only see Spectrum enter the motorsports realm, but the national brand will be centerstage for the country's largest attended single day sporting event, with 350,000 race fans present. Just like the Indy 500 tradition of drinking milk in Victory Lane, Spectrum brings its own time-honored tradition of exceptional service, speed, and reliability to Indianapolis Motor Speedway."The Indy 500 represents the pinnacle of speed and performance, and that makes it the perfect stage for our brand," said Sharon Peters, Executive Vice President, Chief Marketing Officer for Spectrum. "As the provider of the nation's fastest internet, we know what it takes to always deliver at full throttle. Sponsoring these incredible race cars is our way of showing up where speed matters most, and we cannot wait to cheer MSR on at the Brickyard."MSR will begin Indianapolis 500 practice starting on Tuesday, May 13th which will see the No. 66 Spectrum Honda take to the track for the first time. The 109th Running of the Indianapolis 500 is set for Sunday, May 25th with live coverage on FOX.About Spectrum  Spectrum is a suite of advanced communications services offered by Charter Communications, Inc. (NASDAQ:CHTR), a leading broadband connectivity company and cable operator with services available to more than 57 million homes and businesses in 41 states. Over an advanced communications network, supported by a 100% U.S.-based workforce, the Company offers a full range of state-of-the-art residential and business services including Spectrum Internet®, TV, Mobile and Voice.More information can be found at corporate.charter.com. About MSRMeyer Shank Racing (MSR) is a championship-winning motorsports team competing in the NTT INDYCAR SERIES and IMSA WeatherTech SportsCar Championship. Founded by Mike Shank and headquartered in Pataskala, Ohio, MSR has established itself as a premier team with a reputation for innovation, perseverance, and performance. The team is a three-time overall winner at the prestigious Rolex 24 at Daytona and is a multi-IMSA championship winning team. In addition to its sports car racing success, MSR is the 2021 Indianapolis 500 winner in NTT INDYCAR SERIES competition with the team debuting in the series in 2017. With a focus on engineering excellence and driver development, Meyer Shank Racing continues to push the boundaries of motorsport in North America.For more information visit www.meyershankracing.com. SOURCE Charter Communications, Inc. WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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