Sprout Social Acquires NewsWhip, Enhancing Predictive Intelligence Capabilities and Accelerating AI Roadmap
1. Sprout Social acquires NewsWhip for $55 million plus performance bonuses. 2. Acquisition enhances predictive intelligence capabilities of Sprout Social's platform. 3. NewsWhip brings real-time monitoring and AI-driven insights to Sprout Social. 4. Both companies aim to revolutionize social media engagement strategies for brands. 5. Acquisition expected to strengthen Sprout's market position and growth potential.