Starbucks' CEO is planning a huge expansion in the Middle East and China

1. Starbucks plans to open 500 new stores in the Middle East over five years. 2. Sales in the Middle East fell 6% due to ongoing boycotts amid regional conflict. 3. CEO Niccol emphasizes potential growth in the expanding Chinese coffee market. 4. Starbucks faces competition from budget local coffee chains in China. 5. Niccol aims to rebrand Starbucks as a welcoming hangout and streamline offerings.