Starbucks' Comeback Plan: Algorithms, Digital Menus and Ceramic Plates
1. Starbucks unveils 'Back to Starbucks' campaign to revive sales. 2. CEO highlights mobile order algorithm for efficient service within four minutes. 3. Menu will be reduced by 30% to enhance customer experience. 4. New seating options and touchpoints like ceramic mugs returning to stores. 5. Starbucks aims to double its U.S. footprint with new store formats.