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Starbucks Cuts Prices in China. Sales Have Been Sluggish. - Barron's

1. Starbucks to reduce drink prices in China by 5 yuan. 2. China is SBUX's largest market, contributing $740 million last quarter. 3. Same-store sales in China fell 8% year-over-year for fiscal 2024. 4. Starbucks added 1,500 locations in China despite strained U.S.-China relations. 5. CEO emphasizes commitment to long-term growth in the Chinese market.

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FAQ

Why Bullish?

Lowering prices could drive sales growth in a competitive market.

How important is it?

Price cuts aim to reverse sales decline, impacting investor sentiment positively.

Why Short Term?

Immediate sales boost expected as new prices attract customers quickly.

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