Starbucks doubles down on hospitality with 'Green Apron Service' strategy
1. Starbucks emphasizes hospitality to boost customer experience amid sales challenges. 2. The new Green Apron Service focuses on warm interactions between baristas and customers. 3. Digital orders represent over 30% of sales, influencing the service strategy. 4. Starbucks plans to report earnings soon, assessing CEO Niccol's turnaround efforts. 5. Success metrics include sales growth and improved customer service times.