Starbucks is getting the Chipotle treatment — with a twist

1. Starbucks' CEO Niccol aims to revitalize the brand like he did at Chipotle. 2. Recent layoffs and store closures are part of Niccol's 'Back to Starbucks' initiative. 3. Stock has fallen over 10% since Niccol's arrival, trailing S&P 500 performance. 4. Long-term issues complicate Starbucks' turnaround compared to Chipotle's past challenges. 5. Investment community's initial excitement is waning due to slow changes at Starbucks.