Starbucks Makes Big Bet On Day After Super Bowl: Data Shows The Move May Have Won

1. Starbucks launched 'Starbucks Monday' for free coffee promotion post-Super Bowl. 2. Visits to Starbucks locations increased by 11.3% and 26.3% on 'Starbucks Monday'. 3. Promotion aimed to grow Starbucks Rewards membership and boost customer engagement. 4. Competitor Dunkin' also ran a free coffee promotion but with limited reach. 5. CEO Brian Niccol emphasizes strategic changes to enhance Starbucks' long-term growth.