Starbucks posts smaller-than-expected sales drop amid turnaround effort
1. Starbucks reported a lesser decline in comparable sales than expected. 2. Company's global same-store sales fell 4%, better than the forecasted 4.6%. 3. CEO Brian Niccol is implementing changes to revive customer demand. 4. Shares rose 4% post-announcement, indicating positive market reaction. 5. Turnaround strategy aims for long-term growth and customer confidence restoration.