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New York Post
127 days

Starbucks reveals stricter dress code for baristas — here's the new uniform

1. Starbucks introduces new dress code for baristas, effective May 12. 2. Dress code aims to create a welcoming environment and boost sales. 3. CEO Brian Niccol is focusing on a cafe experience over grab-and-go. 4. Baristas will wear solid black tops and designated denim bottoms. 5. Changes may improve customer experience by encouraging longer stays.

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FAQ

Why Bullish?

Revamping the customer experience could drive sales up, similar to past successes under Niccol.

How important is it?

The article discusses strategic changes likely to improve customer retention and sales.

Why Long Term?

Changes focus on creating a stronger brand image, expected to yield benefits over time.

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