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Reuters
112 days

Starbucks to beef up store staffing, go slow on automation rollout

1. Starbucks shifts focus from automation to increased staffing investments. 2. This decision contrasts with broader industry trends toward technology reliance.

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FAQ

Why Bullish?

Starbucks' commitment to staffing over automation may enhance customer experience. Historical examples show that strong person-to-person service can drive customer loyalty and sales growth.

How important is it?

Investing in human resources may lead to better service and loyalty, positively affecting revenues. However, potential risks from not keeping pace with technology remain.

Why Short Term?

Immediate effects on service quality may be seen, boosting customer satisfaction. However, long-term impacts will depend on execution and competitive responses.

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