Starbucks to cut a third of its menu offerings this year as the coffee giant streamlines service

1. Starbucks will cut 30% of its menu to streamline service. 2. CEO Niccol aims to improve consistency and customer satisfaction. 3. Recent initiatives include reverting to past practices and menu simplifications. 4. First-quarter earnings exceeded expectations despite declining sales. 5. Starbucks shares rose over 10% recently due to positive initiatives.