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Starbucks to launch protein-packed cold foam, lattes later this month

1. Starbucks launches protein-packed beverages on Sept. 29 to meet consumer demand. 2. One-third of U.S. consumers prefer high-protein options, rising from 24% in 2022. 3. New protein lattes and cold foam offer 19-36 grams of protein per serving. 4. Sales peak after pumpkin spice latte return signals strong brand momentum. 5. CEO Brian Niccol focuses on enhancing customer experience and menu innovation.

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Why Bullish?

The introduction of protein-packed beverages aligns with consumer trends, suggesting increased demand. Historical launches of seasonal flavors have previously boosted sales and customer engagement.

How important is it?

The article discusses a significant product innovation that taps into growing consumer interests, likely to influence sales positively.

Why Long Term?

This new product line may establish long-term brand loyalty and consumer preference, similar to prior successful launches like the pumpkin spice latte, impacting future earnings positively.

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