Starbucks to launch protein-packed cold foam, lattes later this month
1. Starbucks launches protein-packed beverages on Sept. 29 to meet consumer demand. 2. One-third of U.S. consumers prefer high-protein options, rising from 24% in 2022. 3. New protein lattes and cold foam offer 19-36 grams of protein per serving. 4. Sales peak after pumpkin spice latte return signals strong brand momentum. 5. CEO Brian Niccol focuses on enhancing customer experience and menu innovation.