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Starbucks' Turnaround: Watch for AI Ordering, New Drapes—and Teens

1. Starbucks plans to integrate voice ordering in its mobile app. 2. AI will improve customer experience by remembering preferences. 3. The Back to Starbucks campaign aims to enhance store efficiency. 4. Starbucks is renovating stores and closing underperforming locations. 5. Targeting teenagers, Starbucks aims to create inviting social spaces.

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Why Bullish?

Innovative tech integration and campaign efforts may attract more customers, boosting sales. Historical trends show tech enhancements can positively influence stocks.

How important is it?

The focus on AI and store renovation suggests a strategic direction that can stabilize and potentially grow market share, directly impacting SBUX.

Why Long Term?

The improvements in customer experience and store environment will enhance loyalty and sales over time. Past initiatives like mobile ordering took time to yield increased profits.

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