Starbucks' Turnaround: Watch for AI Ordering, New Drapes—and Teens
1. Starbucks plans to integrate voice ordering in its mobile app. 2. AI will improve customer experience by remembering preferences. 3. The Back to Starbucks campaign aims to enhance store efficiency. 4. Starbucks is renovating stores and closing underperforming locations. 5. Targeting teenagers, Starbucks aims to create inviting social spaces.